Are you ready to totally transform your lead generation strategy and turn traffic into returns? Have you got what it takes to let your skills do the talking and help other businesses improve their digital marketing strategies?
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Uncover Your Path to Becoming a Marketing MVP...
Get Certified As A Digital Marketing Strategist
Learn online
Intermediate
16.7 Hours
In this course, you'll learn everything you need to know to become a successful digital marketer. Upon completion, you'll receive a certificate and accreditation code that puts you head and shoulders above your competition.
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Today’s Marketers Have To Be More Agile Than Ever Before.
Before reading any further, there are 2 terms you should know…
Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in marketing today:
Generalists & Specialists Are Extinct
If that seems harsh, consider where your customers or clients are coming from:
Because they can only speak to their particular skill, specialists are limited in their abilities.
And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.
Otherwise known as…
What is a T-Shaped Marketer?
A T-shaped marketer is somebody who has expertise in about 1-3 main marketing facets. For example, you may be great at content marketing. You have a proven track record of doing awesome things with your content and organic strategies.
But they’re also savvy in other marketing facets like email marketing, pay-per-click ads, building communities, and SEO. They’re just not as savvy as they are at the first two facets.
This is a T-shaped marketer:
The horizontal part of the “T” is the broad knowledge of marketing. It’s all of the other facets that you’re familiar with — but not necessarily an absolute expert in.
Then, the vertical part of the “T” shows the singular depth of knowledge on one subject. It’s the marketing facet that you are an absolute expert on. In this case, it would be content marketing.
T-shaped marketers aren’t specialists, they’re generalists with one specialty. They can look at an entire marketing strategy and understand each part of it, even if they’ve only run a few PPC campaigns in their day.
And that’s what makes them so valuable.
What’s the Benefit of Being a T-Shaped Marketer?
Being a T-shaped marketer means that you can help clients with their marketing strategy from A-Z. While you’ll have your bread and butter (like SEO, social media, paid ads, or community building), you’ll be able to create winning strategies amongst other marketing facets by collaborating with your marketing team.
As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.
But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.
So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!
And that’s why we created…
Digital Marketing Mastery
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers.
And to do that, we kick things off by mastering 3 foundational topics:
The Customer Avatar Canvas – WHO your ideal customers are
The Core Message Canvas – WHAT your business offers to your customers
The Customer Value Journey – HOW your customers interact with your message
Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:
Content Marketing
Email Marketing
Social Media Marketing
Community Management
Digital Advertising
Data & Optimization
Search Marketing
Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.
Not just once, but as a machine that turns your prospects into leads, and leads into customers.
After earning your Digital Marketing Strategist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.
Become A Certified Digital Marketing Strategist
What's Included:
105 Video Lessons
10 Core Modules
The Customer Value Journey Handout
The Customer Avatar Worksheet
Core Message Canvas Worksheet
The Full-Color, 149-Page Workbook
16-Page Final Exam Study Guide
Digital Marketing Mastery Pacing Calendar
1 FINAL Exam
Plus, upon successful completion of the course and all Final Exam you will also receive:
A badge designating you as a Certified Digital Marketing Strategist that can be hosted on your website, email signature, and LinkedIn profile
A digital, printable Certificate suitable for framing
Status and recognition as a Certified Digital Marketing Strategist
Get Certified Today For Just $995$195
Get A Job In Digital Marketing With The Help From [DigitalMarketer]
The Digital Marketing Mastery Certification is your competitive edge and the pathway to bigger and better opportunities.
$53,142
Average Entry Level Salary In Digital Marketing
Qualify For In-Demand Jobs In Digital Marketing
Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack of all trades or focus on one or two skills to set you apart
211,000+
Job Openings In Digital Marketing
Digital Marketing Manager
Brand Manager
Media Buyer
Social Media Manager
Online Content Developer
Business Analytics Specialist
SEO Specialist
Web Designer
Email Marketer
Search Expert
Professional Blogger
Fractional CMO
Course Preview
In this clip, we'll cover the course content and breakdown so that you can see which topics we cover and what examples and bonuses are included.
Customer Success Stories
My goodness this stuff REALLY works.
John Smith
I have already gotten a ton of signups and even one upgrade to a $100 product. LOL I love this stuff. Now, I will have to pretty it all up and start promoting it. I just sent it to my list. Thank you AGAIN Ryan Deiss and the TEAM!
Thanks for helping me double my business… TWICE!
John Smith
Notice how most of the courses that teach you how to advertise with Facebook have only ever advertised courses that teach you how to advertise on Facebook? EXACTLY. DM Does this stuff just like we do and their team of experts is great.
I want to express my gratitude for the work you’ve done...
Jane Doe
I want to express my gratitude for the work you’ve done, and I’m very excited to enjoy the satisfaction I can create in my career thanks to the education you provide.
Meet Your Instructors
Mark Smith
Serial entrepreneur and Fortune 500 CEO, Mark Smith is renowned for his uncanny ability to back products and startups with viral selling power. After 28 years in online business, Mark has turned his expertise into online courses, just like this one, so that he can empower the next generation of business prodigies.
He'll take you through the basics of digital marketing and dig into several case studies to help you understand business, inside and out.
Jane Doe
After graduating Cum Laude and top of her class at Harvard Business school, Jane Doe decided to take on the rest of the world as an expert consultant for the United Nations at their recent Global Citizen summit in Hong Kong.
During her travels, she has also guest lectured on the ethics and theory of digital marketing psychology, with a special focus on the psychological schema. She'll be facilitating the in-depth coverage of digital marketing techniques.
Sam Tennyson
Sam Tennyson started his first business when he was just 7 years old. Since then, he's gone on to found and co-found 7 online businesses. He's also a prolific author, with several research papers and 3 full-length books on the topic of digital entrepreneurship.
His lectures will focus on implementing digital marketing techniques in different ways, for different projects.
What Is A DigitalMarketer Certification?
DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Top-To-Bottom Insight
Proven Strategies & Playbooks
World-Class Instructors
Resume-Worthy Achievements
Top-To-Bottom Insight...
Turn Your New Skill Into Sales
Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
Master the core functions of marketing, and turn those skills in new opportunities and additional revenue
Proven Strategies & Playbooks…
Turn Your New Skill Into Sales
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Top-To-Bottom Insight...
Turn Your New Skill Into Sales
Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
Proven Strategies & Playbooks…
Turn Your New Skill Into Sales
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Become A Certified Digital Marketing Strategist
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Get Certified Today
A badge designating you as a Certified Digital Marketing Strategist that can be hosted on your website, email signature, and LinkedIn profile
A digital, printable Certificate suitable for framing
Status and recognition as a Certified Digital Marketing Strategist
What Is A DigitalMarketer Certification?
This certification is a necessity for anyone who wants a better understanding of how full-blitz marketing campaigns are created, launched, tracked, and optimized through the core areas of digital marketing.
More specifically, this course is a great fit for…
It depends on who you are…
If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.
If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
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